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Prof. Dr. Markus Warg presented a paper on a SDA at inscom 2016

On September 19, 2016, Prof. Dr. Markus Warg, a member of the board of the SIGNAL IDUNA Group, presented a paper on a service-dominant architecture (SDA) at the insurance conference munich (inscom) 2016, held in the Hilton Munich Park Hotel. Prof. Dr. Warg highlighted the challenges, risks, and opportunities inherent in digital transformation and the motivation for having a SDA as the core component of digital transformation. Typically, digital transformation is a process that helps create opportunities through innovative technologies and new business models and products. A SDA thus empowers an enterprise to create service-dominant solutions and offer its customers valuable experiences.

inscom is a reputable, international event in the sector, as well as a networking platform for insurers. Held bi-annually, the conference focuses on pioneering trends and IT solutions.

Interview with Prof. Warg